Competing on Analytics
The New Reality for Customer Engagement
A list of the most provocative, engaging business books of all-time, and what they should mean for business and IT managers.
Competing on Analytics: The New Science of Winning
By Thomas H. Davenport and Jeanne G. Harris
Harvard Business School Press
Execution is essential, the authors argue, but done with the right system of data analysis, it can be a game-changer. The book chronicles the success of several companies that used analytics effectively--and provides a blueprint for companies looking to the future.
Read an interview with Davenport: Knowledge Workers Need Better Management
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