Good to Great
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
A list of the most provocative, engaging business books of all-time, and what they should mean for business and IT managers.
Good to Great: Why Some Companies Make the Leap...and Others Don't
By Jim Collins
The rock-climbing management guru chronicled the rise of several mediocre companies that broke through by achieving solid long-term returns. The book provided a roadmap--and a timeless challenge--for organizations of all shapes and sizes.
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