The World is Flat
The New Reality for Customer Engagement
A list of the most provocative, engaging business books of all-time, and what they should mean for business and IT managers.
The World is Flat: A Brief History of the Twenty-first Century
By Thomas L. Friedman
Farrar, Straus and Giroux
The long-running bestseller analyzes the status of globalization, framing global competition as something of a level playing field. Friedman's oft-debated theories have been repeatedly cited by business and government leaders, and likely will for years to come.
Also See: Thomas Friedman on Globalization
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