Whether it's an inappropriate photograph of oneself taken in a locker room mirror or an off-the-cuff remark that goes viral, what you post on social networks can take on a life of its own. So when it comes to your company and its messaging, it's important to set policies and follow best practices to avoid shameful or brand-killing incidents. In his new book, "Social Marketology: Improve Your Media Processes and Get Your Customers to Stay Forever
" (McGraw-Hill Professional/Available now), author Ric Dragon examines classic traps that can turn off social media users - i.e. your customers - and even cause damage to brand reputation. It demonstrates how effective social media management can both engage customers and achieve strategic objectives. Dragon contends that hitting the right notes requires knowing the difference between creating a fun user experience and being preachy or frivolous. But companies need not fire Tweets in the dark. Dragon outlines best practices for effectively navigating the social media landscape. Here CIO Insight takes a look at ten classic social media blunders and how to avoid the dreaded unfollow. Dragon is cofounder and CEO of DragonSearch, an online marketing company with clients such as the Grammy Foundation.