With more than 250 million registered users, Google+ has now emerged as a top social-media player. CIOs and other senior technology managers can take advantage of this fast-rising star to increase their professional visibility while promoting their organization's products and services. In his new book, "What the Plus!: Google+ for the Rest of Us" (McGraw-Hill Professional/available in September), author Guy Kawasaki offers a handy primer on maximizing the value of the social network. Kawasaki walks readers through the steps required to get started, create an engaging profile, share industry knowledge and updates, and gain followers. Kawasaki is convinced that Google+ is to Facebook and Twitter as Apple is to Windows - while fewer people currently use it, it's far better. "As a lover of great products, this rankles my soul," he says. "I hate it when people don't use the best tool." So consider the following as tips to help you not only use Google+, but use it well. Kawasaki is co-founder of Alltop.com, an "online magazine rack" of popular topics on the Web. A prolific author, he is also the former chief evangelist of Apple.
Specialize in a specific, interesting topic and establish yourself as the go-to expert.
This article was originally published on 09-21-2012