Business Intelligence Driving the Demand for Greater Mobility

Mobile apps will impact the enterprise more than ever in 2011 and beyond, according to a recent Mobile Applications Survey conducted by MicroStrategy, a business intelligence software vendor. Survey respondents indicate that whether their employees are using the RIM BlackBerry, Apple iPhone/iPad, Google Android or other devices, their organizations are gaining awareness of how mobility can improve productivity, customer service, sales, field-service automation and other critical needs. However, business-intelligence applications present the most appeal among tech decision-makers surveyed. These executives perceive mobility as the next "big step" when it comes to viewing dashboards, alerts, KPI monitoring, mapping visualization and data exploration/analysis, among other operational essentials. Oh, and if you're keeping track, the Apple iPad is quickly increasing in popularity for mobile platforms, gaining significant traction over smartphones such as Apple's iPhone and RIM's BlackBerry, according to MicroStrategy. More than 2,400 CIOs and other IT execs took part in the survey. Here are selected highlights:

This article was originally published on 01-12-2011
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