dcsimg
 

How Barbie Lost Her Groove, But Shouldn't Have

By CIOinsight  |  Posted 08-15-2005 Print

WEBINAR:
On-Demand

EUC with HCI: Why It Matters


From Baseline magazine: Mattel's world-class competitive intelligence system picked up signals that young girls, the core audience for Barbie and source of a huge chunk of Mattel's income, were interested in hipper


 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that cioinsight.com may send you cioinsight offers via email, phone and text message, as well as email offers about other products and services that cioinsight believes may be of interest to you. cioinsight will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit