Former Coke CIO Bergstrand on Reinventing the Enterprise
Products emerge and fade faster now. Best innovation starts with customers firstnot in the lab.
As CIO of Coca-Cola, Jack Bergstrand helped turn around a company that was losing $1 million a week. During his tenure, Coke's stock soared from $3 to $22. Now CEO of Brand Velocity, Bergstrand is out with the new book, Reinvent Your Enterprise. Here are some snippets of wisdom from the book, and Bergstrand's blog.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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