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Weill's Eight Atomic E-Business Models
Provides content (information, digital products, and services) via intermediaries.
Example: AOL/Time Warner, Morningstar, Reuters
Direct to Customer
Provides goods or services to the customer, often bypassing traditional channel members.
Dell.com, Gap.com, RealNetworks.com
Provides a full range of services in one domain (e.g., finance, health) offering both its own products and those of others, attempting to own the primary consumer relationship.
GE Supply Company, Prudential Securities
Brings together buyers and sellers by concentrating information.
Brings together multiple competitors to cooperate by sharing common IT infrastructure.
Covisint, ABACUS International
Value Net Integrator
Coordinates activities across companies in a value net (physical or virtual supply chain) by gathering, synthesizing and distributing information.
Cisco Systems Inc., Seven-Eleven Japan
Creates and facilitates an online community of people with a common interest, enabling interaction and service provision.
The Motley Fool, Inc., The WELL, Parent Soup
Provides a companywide single point of contact, consolidating all services provided by a large multiunit organization.
Colonial Limited, State of Victoria (Australia)
REPRINTED BY PERMISSION OF HARVARD BUSINESS SCHOOL PRESS. ADAPTED FROM PLACE TO SPACE: MIGRATING TO EBUSINESS MODELS BY PETER WEILL AND MICHAEL R. VITALE. BOSTON, 2001, P. 21. COPYRIGHT© 2001 BY THE HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION; ALL RIGHTS RESERVED.