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Vertical Integration

By Don Reisinger  |  Posted 01-24-2012 Print

Worried investors have for months been calling on BlackBerry-maker Research In Motion to replace co-CEOs Mike Lazaridis and Jim Balsillie. On Jan. 22, 2012, the company has finally done so, appointing Thorsten Heins as RIM's President and CEO . Heins joined RIM in 2007 from Siemens Communications Group. After a stint as senior vice president for hardware engineering, he became RIM's chief operating officer for product and sales in August 2011. As with any other company that has a change in leadership, RIM will undergo a quiet period of sorts as its new chief executive assesses some of the things that might be wrong with the firm, and sets out to change that. The company faces a Jan. 31 deadline to report the findings of a review of its management structure, according to Bloomberg News, and Heins has said he'll be seeking a new marketing chief for the company. Among the 75 million BlackBerry users are many enterprises that have made deep investments in RIM products, so it's fair to say you're probably wondering about the fate of the firm at this stage, and how the leadership changes will affect the company's future. According to the Wall Street Journal, Heins assured industry analysts that he isn't looking to sell the company. Yet, some industry analysts are making dire predictions about RIM's fate


By all accounts, it appears Heins is standing by RIM's BlackBerry model of vertical integration by way of hardware and software design. So, don't expect RIM to ditch its software or hardware divisions anytime soon.


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