Get social -Get a smartphone, accounts on Facebook, Twitter, etc. -Web 2.0 (and 3.0) tools have a short learning curve, but don't think that shifting culture happens overnight.
IT executives are getting tons of pressure to ignite their companies' Web 2.0 presence. It's no easy task, according to Camden Consulting's Kris Girrell.
This tip sheet, from her recent article, Web 2.0: Leading the Brave New World, gives leaders the advice they need to navigate the new Web frontier.
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