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9 Ways for Apple to Win Over CIOs

By Don Reisinger  |  Posted 07-21-2011 Print
When it comes to Apple, CIOs have a difficult time coming to a consensus. On one hand, the company delivers outstanding products that consumers and even the most battled-scarred tech leader can agree are appealing. In fact, soaring iPhone and iPad sales gave Apple its best fiscal quarter ever . However, when it comes to enterprise functionality, Apple's products fall short in many ways. While the company's enterprise appeal is much improved from where it stood a few years ago, Apple still has a long way to go before it wins over most CIOs looking to make decisions about technology for the workplace. Realizing that, we thought it might be a good time to take a look at what Apple can do to be more CIO-friendly. Rather than continue to focus exclusively on consumers by offering products such as iPhone and iPad, with which many CIOs find fault, Apple should think seriously about what it wants to accomplish in the enterprise. The time has come for Apple to become far more CIO-friendly than it has been in the past. Here's how Apple can achieve that goal while staying true to what its business is all about.


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