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Where's the Money?

By Jennifer Lawinski  |  Posted 04-20-2012 Print
While CEOs are worried more about cutting costs than they have been in recent years, driving business growth remains a top priority, according to a recent survey of chief executives by research firm Gartner, Inc. The "2012 Gartner CEO and Senior Business Executive Survey" reveals that even as cost cutting remains a priority, companies still plan to make investments in IT. By a ratio of more than two to one, CEOs polled said that they are increasing their IT investment in 2012, rather than cutting it. "The intention to invest in technology is comparatively healthy," says Jorge Lopez, vice president and distinguished analyst at Gartner. "The newer trends, such as mobile and cloud, are rising to the foreground of [the] CEO's attention. However, CRM remains CEOs' favorite IT capability because marketing is a never-ending competitive quest for customer retention." One thing chief executives are keeping in mind, the report finds, is that buying technology is not the same as benefiting from technology. Having a strong innovation management policy is key to making technology work to meet business goals. "CEOs should re-examine the role the CIO plays today in business innovation and strategy," Lopez says. "As the Information Age progresses, the risk of being blindsided by new forms of digital competition is rising." More than 220 CEOs and senior business executives from more than 25 countries participated in the survey, which was conducted in November and December 2011.


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