IT Management Slideshow: Choosing Business Technology: Strategy Matters

By Dennis McCafferty  |  Posted 06-29-2011
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Choosing Business Technology: Strategy Matters

Choosing Business Technology: Strategy Matters

Don't feel pressured to rip up the enterprise structure.Elevating your department's business impact doesn't mean discarding and replacing all things IT. It means improving and sharpening what's already there.
As a tech-department leader, you probably love to discover and deploy great new IT innovations. Not that there's anything wrong with that. In the book, The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success (Amacom/available now), author Faisal Hoque reveals how CIOs and other top tech execs can lead the way for breakthroughs that address business values first and foremost. One outstanding example cited is the iPod, which wasn't really a groundbreaking tech product, Hoque contends. MP3 players, after all, existed well before Apple introduced the product. What gave the iPod the edge, however, was the creation of the iTunes music store that allowed consumers to buy songs, rather than entire albums, as well as a highly user-friendly experience. Hoque is founder/CEO of BTM Corp., a top business-technology management solutions firm. Here are 10 how-to highlights:
Dennis McCafferty is a freelance writer for Baseline Magazine.


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