94% of executives say a distinct workplace culture is important to business success; 88% of employees agree.
There's a difference in opinion between executive-level leaders and employees when it comes to how they perceive their company's corporate culture and values, according to a recent survey commissioned by Deloitte. While both parties believe that workplace culture is important, they differ on what makes for a winning one. There are also differences with respect to the impact of social media on transparency, and the consistency of values held among executives and workers. "Executives are possibly using social media as a crutch in appearing accessible to employees," says Punit Renjen, chairman of the board at Deloitte. "While business leaders should recognize how people communicate today - particularly Millennials - they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed. They require managers to build trust through face-to-face meetings, live phone calls and personal messages." More than 1,000 U.S. employees and 300 executives took part in the research.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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