IT Management Slideshow: Five Reasons It's Time to Befriend Your Chief Marketing Officer

By Eric Lundquist  |  Posted 01-27-2011
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Five Reasons It's Time to Befriend Your Chief Marketing Officer

Five Reasons It's Time to Befriend Your Chief Marketing Officer

Social networks are where the action is. Gone are those cool-looking funnel charts that showed awareness being turned into leads and into sales. Now, it is all a huge mashup. But, your company still need to know what customers and potential customers are saying, doing and thinking.
If you're like most CIOs, you rarely engage with your company's Chief Marketing Officer outside of broad corporate meetings. And, chances are, any effort you may have made to collaborate with your CMO was met with a less-than-warm reception. But, the silos that exist between the offices of CMOs and CIOs must be dismantled. Here are five reasons why you need to work together for the good of your company's business strategy, and your own careers.
Since 1996, Eric Lundquist has been Editor in Chief of eWEEK, which includes domestic, international and online editions. As eWEEK's EIC, Lundquist oversees a staff of nearly 40 editors, reporters and Labs analysts covering product, services and companies in the high-technology community. He is a frequent speaker at industry gatherings and user events and sits on numerous advisory boards. Eric writes the popular weekly column, 'Up Front,' and he is a confidant of eWEEK's Spencer F. Katt gossip columnist.


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