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How Female Leadership Traits Can Benefit IT

By Dennis McCafferty  |  Posted 11-12-2010 Print
It may be time for you to tap into your "female" side in order to succeed in today's business environment, according to the book, Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business (Wiley/Available now). Author Barry Libert contends that the profound cultural shift that's taking place as social networks grow in popularity will raise the value of executives whose management style includes traits that have been traditionally considered "female." Libert's premise depends, of course, upon your face-value acceptance of broad gender generalizations. Fair warning: Your individual life experiences may vary. Nonetheless, he claims that all of his conclusions are backed by scientific research. "There have been countless studies on gender differences," Libert says. "And no matter how you interpret them, they conclude that women are collaborative, communicative and community-centered." So, before you cry foul, stop and consider these eight "female traits" from Social Nation ocialnationbook.com that you can turn into leadership action items in your enterprise, regardless of your actual gender.


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