IT Management Slideshow: How To Innovate

By Dennis McCafferty  |  Posted 07-02-2010
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How To Innovate

How To Innovate

Isolate Drivers of User Value Function, look, adaptability, price - or all of the above. Focus on triggering a decision to buy versus passive interest.
There's a big difference between "invention" and "innovation," according to David Croslin. He should know. He holds 25 patents and served as chief technologist within HP's communications, media and entertainment division. In his new book, Innovate the Future (Prentice Hall), Croslin offers these ten steps to ensure the success of new products - wisdom that translates from consumer markets to enterprise IT.
Dennis McCafferty is a freelance writer for Baseline Magazine.


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