IT Management Slideshow: Six Benefits of IT Marketing

By CIOinsight  |  Posted 03-20-2009
Print this article  
Six Benefits of IT Marketing

Six Benefits of IT Marketing

Linking IT to the overall strategic initiatives of the company.
Perception matters. Simply delivering great work is no longer enough to ensure that IT is positioned strategically versus whatever third-party services are out there in the marketplace.

Dan Roberts, president of Ouellette & Associates and contributing author to Leading IT Transformation: The Roadmap for Success, says the recession makes marketing more important than ever. "How many vendors, consultants, outsourcers and even shadow IT groups are right now pitching their services within your company?," he asks.

While IT executives may be uncomfortable with the idea, Roberts says they need to learn how to promote their own organizations. Here are six reasons IT marketing makes sense.



Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.