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Free coffee

By Don Reisinger  |  Posted 09-07-2011 Print

At the risk of sounding Machiavellian, it seems that you may have more leverage than you think when it comes to your mobile users. The key? Freedom of choice. Are you aware of how much your employees would be willing to sacrifice in order to choose their own mobile device? A survey of 500 workers in the U.S. and U.K. conducted in July 2011 by Kelton Research on behalf of Sybase and SAP reveals that everything from free coffee to vacation time is up for grabs. Read on to find out the lengths to which your smartphone-besotted workers are willing to go for wireless freedom-of-choice. We ask only that you use this knowledge for good and not evil.


58 percent of respondents would give up free coffee in exchange for the right to choose their own mobile device in the workplace.


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