If your company is like many others, you're already exploring social media. But are these efforts providing real value? Or is social media perceived as more like a novelty -- interesting enough, occasionally amusing but ultimately disconnected from the delivery of business-focused outcomes? The book, The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees (Harvard Business Review Press/available now), reveals what CIOs and other senior executives must understand about social media to maximize its potential. Authors Anthony Bradley and Mark P. McDonald have studied successes and failures at more than 400 organizations to come up with proven techniques that best capitalize on collective behaviors of users. If effective collaboration is established with these users, the authors contend, corporate leaders can benefit from fresh insights about practices, products and emerging trends, among other key topic points. Bradley and McDonald are lead researchers at Gartner. Here are three social media success stories, plus seven best practices you can put to use today:
Even if a suggestion isn't taken up, provide sincere replies so that users know input is appreciated.
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...