IT Management Slideshow: Tech's Role in the Presidential Campaigns

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Tech's Role in the Presidential Campaigns

Tech's Role in the Presidential Campaigns

The ground game is big news in this election cycle, thanks in large part to a big push by the Barack Obama campaign to register new voters and get them to the polls. The stakes are high: the better ground game can be worth 2-3% on Election Day, says veteran strategist Joe Trippi. Tech plays a major role in the ground game, and the Obama campaign seems to have a clear advantage.
Barack Obama's use of technology could well reinvent the political 'ground game' as we know it. A look inside Obama's tech strategy, which includes a heavy dose of social networking and wireless collaboration, as well as what John McCain is doing to counter.
This article was originally published on 10-16-2008
Senior Writer and author of the Know It All blog

Ed Cone has worked as a contributing editor at Wired, a staff writer at Forbes, a senior writer for Ziff Davis with Baseline and Interactive Week, and as a freelancer based in Paris and then North Carolina for a wide variety of magazines and papers including the International Herald Tribune, Texas Monthly, and Playboy. He writes an opinion column in his hometown paper, the Greensboro News & Record, and publishes the semi-popular EdCone.com weblog. He lives in North Carolina with his wife, Lisa, two kids, and a dog.

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