IT Management Slideshow: Tech's Role in the Presidential Campaigns
By Edward Cone | Posted 10-16-2008
Tech's Role in the Presidential Campaigns
The ground game is big news in this election cycle, thanks in large part to a big push by the Barack Obama campaign to register new voters and get them to the polls. The stakes are high: the better ground game can be worth 2-3% on Election Day, says veteran strategist Joe Trippi. Tech plays a major role in the ground game, and the Obama campaign seems to have a clear advantage.
Barack Obama's use of technology could well reinvent the political 'ground game' as we know it. A look inside Obama's tech strategy, which includes a heavy dose of social networking and wireless collaboration, as well as what John McCain is doing to counter.