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They Know What Consumers Want

By Dennis McCafferty  |  Posted 01-20-2012 Print

You may think of them as "The PlayStation Generation," but your Millennial employees may be just the kind of "digital cowboys" that your organization needs to succeed in today's fast-paced, 24/7 business world. While you and your fellow executives may harbor some biases against them - that they're over-entitled and lack a work ethic - it's time to throw away these stereotypes and recognize the unique contributions Millennials can bring to an IT department. In the book "No Fear: Business Leadership for the Digital Age" (Marshall Cavendish Corp/available now), authors Pekka Viljakainen and Mark Mueller-Eberstein illuminate the many positive traits of the Millennial generation. They're less constrained by hierarchy, restrictive corporate traditions and geographic and cultural borders than some of your older staffers, for example. Viljakainen is the former president of Tieto International and now provides consulting for business leaders and tech teams. Mueller-Eberstein is founder/CEO of Adgetec Corp. For more about the book, click here.

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Because they're so connected, they keep a pulse on what will work - and what won't.



 

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