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Stand Firm

By Dennis McCafferty  |  Posted 03-20-2012 Print
Businesses today feel the need to be quick to change and redefine themselves as market forces dictate. But is that really the way to build a lasting, successful enterprise? The book "Repeatability: Build Enduring Businesses for a World of Constant Change" (Harvard Business Review Press/Available in March) offers an alternative perspective. According to authors Chris Zook and James Allen, the majority of new growth initiatives fail - at best 25 percent are successful. Many such efforts steer companies away from what they do best and that which could make them thrive. These initiatives often turn out to be more complex than anticipated, masked by the trap of false enthusiasm. Instead of constantly trying to redefine themselves beyond recognition, organizations must focus on repeatable, successful ventures that can remain true to established strategies while still being flexible to market or business shifts, the authors contend. With this in mind, here CIO Insight looks at ten ways to cultivate a culture of repeatability. The authors head the global strategy practice at Bain & Company. For more about the book, click here.
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