Connect social apps to goals such as accurate forecasts, quick decisions and other employee-workflow areas of concern.
These days, CIOs are required to do more than simply accept social-media and other social apps within their organizations. They must take charge of these efforts to ensure that employees have everything they need to pursue business strategies via social information sharing, collaboration, customer-resolution and other key tasks. These and other conclusions are revealed in a recent report from Forrester, "The Social CIO." In the report, lead author T.J. Keitt examines the rise of social-business adoption and how CIOs can maximize their company's successes here. Among other positive outcomes: More than half of workers using social-business-enabling technologies feel productive during the workday, compared with just 43% who don't use them, according to Forrester. Why? Because social-software users feel they have an easier time finding information they need. Another advantage: Employees using social media for work are considered more likely to serve as promoters of their companies and products. Given this, here are 10 steps to becoming a social-business CIO.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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