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Question

In the traditional sense, a great breakthrough happens when a product team comes up with something brand new and brings it to market with astonishing success. But breakthroughs don't always have to be about launching The Next Big Thing. CIOs, for example, constantly depend upon innovation to keep their organizations ahead of competitors. We devised this quiz to test your knowledge of the kinds of breakthroughs that enabled companies across a wide range of industries to achieve success. We challenge you to identify the breakthrough concept with the company that put this innovation to good use. Questions and answers are based on the case studies featured in the book "Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth - And Why Others Fail" (McGraw Hill/Available now). Authors Jane Stevenson and Bilal Kaafarani examine the stories behind a number of high-profile, corporate breakthroughs and extract lessons that you can apply to your IT organization. Stevenson is vice chairman of board and CEO services at Korn/Ferry International, a leading C-suite talent management firm. Kaafarani is a former SVP of global research and innovation at Coca-Cola.

5

When customers said they didn't want to post their photographs on social network sites, which cosmetic company came up with a digital, customized "perfect look" tool that women could have e-mailed directly to them?



This article was originally published on 04-19-2011
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