Innovate the Existing

While many questioned how the company would fare without its iconic leader, Apple continues to thrive in the post-Steve Jobs era. In its most recent quarterly earnings statement, the company reported selling more iPhones, iPads and Mac computers than in any three-month period in its history. This sales surge fueled $46.33 billion in revenue for the quarter ending Dec. 31, 2011, beating analyst expectations by a whopping $7 billion. The company's success is no accident; Jobs had a clear, powerful vision that he passed on to his employees and cultivated a corporate culture that rallied around that vision. In the book Inside Apple: How America’s Most Admired—and Secretive—Company Really Works (Business Plus/available now), author Adam Lashinsky penetrates the legend of Steve Jobs and his company and breaks down the building blocks that make it all work. Lashinsky illustrates what Apple execs call the “secret sauce” – the systems, tactics and management strategies that produce hit after hit. Lashinsky is a senior editor at large for Fortune magazine and a Fox News contributor. For more about the book, click here. The following are ten of those secret sauce "ingredients" behind Apple's success.

This article was originally published on 02-03-2012
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