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Apple Lures Away RIM Sales Team to Spur Enterprise Growth

By CIOinsight  |  Posted 11-29-2010 Print
The iPhone maker is poaching enterprise sales talent from Research in Motion to help drive iPhone and iPad sales to corporate accounts.

Apple has lured at least five members of rival Research In Motion's enterprise sales team to sell the iPhone and iPad to more corporate accounts.

Until just a few years ago, RIM BlackBerry commanded over half of the U.S. smartphone market, challenged mainly by Microsoft Windows Mobile.

Apple's iPhone burst out of the gate on AT&T in 2007, with Google's Android platform launching far more slowly on the T-Mobile G1 in 2008.

Apple's iOS, along with Google's Android operating system, has spent the better part of 2010 pecking away at RIM's and Microsoft's shares of the smartphone market.

Now Apple is snapping up RIM employees. According to the Wall Street Journal, which cited LinkedIn profiles, some five members of RIM's enterprise-sales team have left the company to join Apple.

This includes Geoff Perfect, who led strategic sales at RIM for nearly five years before joining Apple in 2009 as head of enterprise iPhone sales.


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