Apple iPad Grabs Market Share
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Overall, the portable PC market experienced strong year-on-year growth, rising 32 percent to 50.4 million units in 2Q 2010 compared with 2Q 2009. Buyers wanting a thin, lightweight device turned to the iPad, while those wanting greater functionality chose larger notebooks, DisplaySearch reports. The price gap between 11.6-inch and 15.6-inch notebooks fell to less than $60. For the purposes of this report, DisplaySearch classifies portable PCs in the following categories:
- mini notebook/tablet PCs (including iPad)
- ultraportable PCs (10.4- to 12.5 inches)
- portable PCs (13.0- to 16.4 inches)
- desktop replacement (17 inches or larger)
Shipments in the mini-notebook/tablet category were down 4 percent in 2Q 2010 compared with 1Q 2010. However, iPad drove a 29 percent increase in shipments in this category when 2Q 2010 is compared with 2Q 2009. If iPad sales figures are subtracted from the 2Q 2010 mini-note total, then shipments in this category exhibit a 14 percent decline compared with 1Q 2010 and a 13 percent decline compared with 2Q 2009.
For more, read the eWeek article Apple iPad Stealing Netbook Market Share.