Gartner: SaaS Applications a $10.7 Billion Market
The New Reality for Customer Engagement
Software-as-a-Service worldwide revenues for enterprise applications will reach $10.7 billion in 2011, said Gartner on Dec. 14.
The market generated worldwide revenues of $7.9 billion in 2009, and is forecast to reach $9.2 billion for 2010, according to the analyst firm. While growth was strong for 2010, with a 15.7 percent jump over 2009 revenues, "the market is projected for stronger growth in 2011," with a 16.2 percent increase over 2010, Gartner said.
The "significant industry buzz" surrounding SAAS and other off-premises models has "shifted" to cloud computing, according to the report. Gartner analysts estimated that 75 percent of the "current" SAAS delivery revenue could be considered cloud services. As the "SAAS model matures and converges with cloud services models," the breakdown could exceed 90 percent by 2014, the analysts said.
The challenge is to be able to clearly identify SAAS from all other off-premise products. Since SAAS and cloud are "hot concepts," many suppliers are rebranding their hosting, application management, or application outsourcing capabilities as SAAS or are claiming their solutions are "in the cloud," said Sharon Mertz, a research director at Gartner.
For more, read the eWeek story: Gartner Predicts $10.7 Billion Market for Enterprise SAAS Applications.
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