BlackBerry Torch Gets Tepid Reviews
The New Reality for Customer Engagement
RIM launched its BlackBerry Torch smartphone on the AT&T Wireless network in the U.S. on August 12. The device boasts some respectable specs plus RIM's first touchscreen/keyboard slider design. But its major feature is BlackBerry OS 6, the newest version of RIM's mobile operating system, which also made its debut last week and is coming to BlackBerry Enterprise Servers. So far, the Torch has been well received, with most reviewers saying it's a fine BlackBerry. But that's where the laudatory statements end.
The device's design and nominal upgrades to its operating system speak to RIM's seeming unwillingness to change its strategy in the face of a growing Android and iPhone onslaught. And with both of its competitors becoming more enterprise-focused, the Torch, with its AT&T exclusivity, could make some CIOs think twice about bringing it to their companies.
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