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Rim Talks Up Its Playbook's Capabilities Before CES

By CIOinsight  |  Posted 01-04-2011 Print
Research In Motion is hoping its PlayBook makes a spalsh in the growing tablet market as it goes up against the iPad.

Research In Motion continues to position its upcoming PlayBook as more capable than the Apple iPad of providing users with a full Web-browsing experience. A new RIM blog post and video hints at how the BlackBerry maker will eventually market its tablet. The PlayBook will almost certainly be on display during this week's Consumer Electronics Show in Las Vegas, although its actual release date remains unknown.

RIM is depending on the PlayBook to make a splash in the burgeoning tablet market, and perhaps reinvigorate the company's fortunes in the mobile space. Although the company's BlackBerry franchise has long been a stalwart for business users, aggressive smartphone pushes by both Apple and Google have steadily eroded its market-share in the United States over the past few quarters. The PlayBook would not only expand RIM's ecosystem in an entirely new direction, but potentially reinvigorate a brand that, despite robust sales and profits, is perceived by some as increasingly outdated.

"When we posted the BlackBerry PlayBook vs. iPad comparison video, many Inside BlackBerry readers posted comments suggesting a variety of different Websites they'd like to see on the BlackBerry PlayBook tablet," reads a Jan. 4 posting on Inside BlackBerry, RIM's official BlackBerry blog. "We took that to heart in our new video."


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