Apple iPad Hurting Notebook Sales
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
Apple's iPad is doing a number on notebook sales, according to a report from consumer electronics retailer Best Buy. The company said that Apple's tablet is now potentially cannibalizing up to 50 percent of the its notebook sales. And that could continue going forward.
The CIO Insight
Now is the time to think about deploying iPad in your enterprise. A recent poll conducted by Zogby International on behalf of Sybase finds that ?ne in four Americans, expect their employer to provide access to tablets in the enterprise. Improvements in creativity and innovation were cited as the number one benefit that tablets bring to the workplace (18 percent), closely followed by efficiency, time savings and problem solving (16 percent) and communication, collaboration and productivity (14 percent). One in four surveyed stated that they are likely to use a tablet device as a laptop replacement for work or personal use.
The study consists of online surveys of 2,100 adults in the U.S.A sampling of Zogby International's online panel, which is representative of the adult population of the U.S.. The survey was conducted Aug. 27-Sept. 14, 2010. iPad is more mobile than a notebook, it features a "next-gen" feel, and your workers will like having over 250,000 App Store programs available to them. In fact, when considering purchasing a tablet, 56 percent of respondents to the Zogby survey listed the amount of software and applications available as an important deciding factor in choosing a tablet.
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