Google CIO on ITs Role in Corporate Culture

By Brian P. Watson  |  Posted 12-10-2009
Software applications and information technology choice help CIOs build competitive differentiation within their companies, says Ben Fried, Google's chief information officer. Focusing on infrastructure development won't, he adds. Instead, CIOs should work to give their workers the ability to use their own personal technology tools and devices in the workplace. That type of flexible technology stance helps CIOs build differentiation and successful, inviting cultures.