From Framework to Structure
The New Reality for Customer Engagement
The Framework becomes the management structure upon which business and technology are converged and technology comes into its own as a strategic resource. By establishing repeatable processes for purchasing and deploying technology, the Framework frees the organization to make the best use of it in pursuit of business goals. The Framework becomes a management standard throughout the organization.
The standard aims to create a seamless management approach that
begins with board and CEO-level issues and connects all the way through
technology investment and implementation.
It should be obvious that implementing a management framework
suggests a deep and comprehensive examination and restructuring of the
enterprise, a seemingly monumental and impossible task. Each enterprise
must start at a different place, and the right way to approach such
implementation is iteratively. The enterprise must first determine
where it is in order to focus on specific priorities, customize and
implement specific capabilities against those priorities, and then
execute and continuously improve upon them.
The enterprise must begin by recognizing where it stands with regard to its management maturity. Only by respecting what it is can it make real progress toward what is to be.
We cannot manage a 21st Century company with 20th Century approaches. The world moves too fast. Technology touches everything - products, processes, business models, and all industries. So how can it possibly separate from the overall management practices of a company? The answer is simple. It cannot.
Diana Mirakaj is senior vice president of corporate development at BTM Corporation (www.btmcorporation.com). BTM Corporation innovates new business models and enhances financial performance by converging business and technology with its unique products and intellectual property. Â© 2009 BTM Corporation | email@example.com
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