CIOs and Product Decisions
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
One-Third of SMB CIOs Make Key Product Decisions
Like CIOs at larger companies, midtier CIOs have the most authority over decisions about vendors, spending and process initiatives, and are less involved in other business decisions. However, these CIOs are more likely than their counterparts at larger firms to be involved in decisions about products and services, probably due to SMBs' reliance on the CIO to oversee their business intelligence systems. As part of a smaller team of executives, CIOs at midmarket firms are also more frequently involved in executive hiring decisions.
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