SMBs More Flexible, Less Risk-Averse
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
SMBs Can Be More Flexible and Take More Risks
As we've seen in earlier studies, many small companies consider themselves early adopters--and they have less to prove internally with their emerging technology investments. This flexibility is part of what can make them highly competitive in targeted environments against much larger companies; it might also lead to growing pains when these less-understood investments must scale with success.
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