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Its Still Consumer-Focused

By Don Reisinger  |  Posted 06-22-2011 Print

The Apple iPhone 5, announced at the company's Worldwide Developers Conference in early June, was reportedly due for its big reveal on Oct. 4. However, when the big day came no iPhone 5 was mentioned. Instead, Apple introduced an improved version of iPhone called 4S and announced that Sprint is in line to offer the iPhone. When Apple originally announced the new phone at its WWDC, the company stopped short of discussing hardware, instead choosing to focus its efforts on its operating systems and a new cloud-based platform, called iCloud <http://www.cioinsight.com/c/a/IT-Management/Apples-iCloud-10-Things-Every-CIO-Should-Know-838739/>. More details will be available when the company's new CEO Tim Cook unveils the iPhone 5, at which point CIOs will need to determine if the device is right for employees. You'll want to examine the device itself, as well as the wider market, to see if bringing the iPhone 5 to your operation would be a benefit or a detriment to the daily goings-on in the office. As nice as the iPhone 5 might be for consumers, we're betting that the device will fall short for many CIOs. Read on to find out why:

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CIOs have balked at bringing the iPhone to their organizations because of fear that it's too consumer-focused. Based on rumors surrounding the iPhone 5 so far, CIOs shouldn't expect that to change. The iPhone is a consumer-focused product, and it always will be.



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