Mobile & Wireless Slideshow: 10 Tactics For Selling Your CEO On the iPhone

By Don Reisinger  |  Posted 09-21-2010
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The BlackBerry Value Proposition

The BlackBerry Value Proposition

RIM's latest BlackBerry OS 6 is an iterative update over the previous version and, for most companies, not enough to warrant a changeover to a new device such as the Torch. Apple's iOS 4 is arguably the most significant update made to the iPhone in years. It provides a level of user interface that BlackBerry OS 6 can't match.

Four of 10 sales of the iPhone are made to enterprise users, according to AT&T Business Solutions CEO Ron Spears. Some of you may be surprised at Spears' comments, made at the Barclays Capital Communications, Media, and Technology conference in New York in May. After all, the iPhone has yet to penetrate the corporate world the way that BlackBerry has, and there are many sound business and technology reasons for why this is the case. It lacks the deep enterprise control and security capabilities of the BlackBerry and its accompanying BlackBerry Enterprise Server, and Apple's still not going out of its way to make things easy for the enterprise. At the same time, Apple's efforts at making Exchange more usable and giving IT managers a tad more control over the iPhone than they originally had have helped move toward becoming a valid alternative to RIM's offering for some enterprises. And, it looks like a security powerhouse compared with Android OS. Chances are, you and your fellow C-Suite executives are already using the device, even if you aren't officially welcoming it into your enterprise. If you're looking to follow in the footsteps of enterprises such as Kraft Foods, Trek Bicycles, pharmaceutical company Novartis and security firm Unisys, then you have already decided that the iPhone is a fit for your enterprise. The challenge now is to sell your CEO on it. Here are some pointers to help you build your business pitch and sell your CEO on the iPhone.



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