Apple's iPhone generated the highest customer satisfaction score of any mobile phone vendor in the ACSI study, scoring 83 out of a possible 100.
It's a common question: which smartphones are best? For CIOs, the answer doesn't always come so easily. If you're running an enterprise operation that takes a traditional approach to computing, BlackBerry reigns supreme. Companies that are embracing bring-your-own-device (BYOD) and consumerization of IT might opt for Apple's iPhone. But have you had an objective benchmark by which you can judge smartphones, vendors, and carriers? Now you do: the American Customer Satisfaction Index is just what you need to gain some insight into the mobile market. The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for measuring customer satisfaction with more than 225 companies in 47 industries and 10 economic sectors, as well as over 100 services, programs, and websites of federal government agencies.
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