Mobility Plus Cloud: Be Where the Clients Are
The New Reality for Customer Engagement
Hakan Carlbom, CIO at the Swedish private equity group EQT, sees significant benefits in providing his company's clients with mobile cloud access. EQT has been working with information exchange provider IntraLinks for several years now.
"Their data room plays an important role in connecting us with our clients ... [who] can log into the Web portal to access documents," he says. "And we're now extending that to the iPad."
Providing access to key information on the iPad, Carlbom says, can help EQT target a very specific sector of the market. The device has generally been brought into the enterprise by CEOs and other high-ranking executives, who are potential customers for EQT.
"The iPad typically has seen a top-down implementation in companies," he says. "The people using an iPad are interesting from a strategic point of view."
Carlbom says it made sense from the beginning for his company to work with a cloud provider such as IntraLinks. It would be far more costly to internally build a solution comparable to the one IntraLinks offers, he says. What's more, the vendor boasts more than a million established users.
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