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RIM's BlackBerry Outage: Nine Ways to Restore Enterprise Goodwill

By Don Reisinger  |  Posted 10-25-2011 Print
Research In Motion's BlackBerry services outage, which left some users worldwide without Email and messaging for more than a day, was a public relations challenge for the company, and an event that some analysts say could have a dramatic impact on RIM's future. It remains to be seen whether RIM's plans for a host of new "superphones" running the BBX operating system will help it regain market share regain market share . Meanwhile, RIM tried last week to make things right by offering consumers free apps worth $100 and giving enterprise users a free month of technical support. The company also apologized profusely, saying that it let customers down. The outages left out in the cold those CIOs who have held the line on requiring RIM's smartphones and accompanying BlackBerry Enterprise Servers as the best enterprise options for secure corporate mobility. Here are our nine suggestions for things we'd like to see RIM do for its enterprise users to restore goodwill in the wake of its BlackBerry services outage.


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