dcsimg
 

Book Brief: Passionate and Profitable

By CIOinsight  |  Posted 03-05-2005 Print

WEBINAR:
On-Demand

EUC with HCI: Why It Matters


Passionate and Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
Passionate and Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
By Lior Arussy
John Wiley & Sons, Feb. 2005
224 pages, $27.95

Everyone would agree with the following: No customers, no business. But not everyone agrees on the best way of gaining and keeping those customers. In fact, argues consultant Arussy, it is fairly easy to identify ten strategies guaranteed to produce customer dissatisfaction, things such as relentless cost-cutting—which eliminates customer-support people—and failing to convert onetime buyers into lifetime customers. Arussy offers the usual examples of companies that do things right, such as Ritz-Carlton Hotels; more helpful is his "what-not-to-do list."



 

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that cioinsight.com may send you cioinsight offers via email, phone and text message, as well as email offers about other products and services that cioinsight believes may be of interest to you. cioinsight will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit