Book Brief: Passionate and Profitable
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
By Lior Arussy
John Wiley & Sons, Feb. 2005
224 pages, $27.95
Everyone would agree with the following: No customers, no business. But not everyone agrees on the best way of gaining and keeping those customers. In fact, argues consultant Arussy, it is fairly easy to identify ten strategies guaranteed to produce customer dissatisfaction, things such as relentless cost-cuttingwhich eliminates customer-support peopleand failing to convert onetime buyers into lifetime customers. Arussy offers the usual examples of companies that do things right, such as Ritz-Carlton Hotels; more helpful is his "what-not-to-do list."
IT Solutions Builder TOP IT RESOURCES TO MOVE YOUR BUSINESS FORWARD
Which topic are you interested in?
What is your company size?
What is your job title?
What is your job function?
Searching our resource database to find your matches...