Growth Forces Chipmaker to Digitize Along With Customers
The New Reality for Customer Engagement
The company, which sells to such international clients as Samsung, Sony and Motorola, outsources its chip manufacturing to Taiwan Semiconductor Manufacturing Co. Ltd. And it's been adding customers at an astonishing rate: Since 2001, revenues have grown at a compound annual rate of 83 percent, hitting $456 million last year, bringing in $77 million in net income.
Even as the world goes digital, the need for Silicon Labs' chipswhich interact with real-world inputs such as sound and temperaturecontinues to be substantial, and the company's strong design and low-cost production methods have made it a standout in a crowded field.
From its founding in 1996 by a talented group of semiconductor industry veterans, to its current state as a half-billion-dollar-a-year company, Silicon Laboratories has stuck to two guiding IT principles, says Umesh Manathkar, the company's chief information officer.
The first is that the company wants to manage its growth through productivity enhancements and not merely by adding headcount. The second is that IT systems must be engineered to last. "We plan to be around for 50 years or more," says Manathkar.
Shortly after Silicon Laboratories passed the $200 million sales threshold, management decided that 24-hour-a-day global operations required a robust disaster recovery capability. In late 2003, the company invested approximately $1 million to consolidate several small data centers into a single location with on-site redundant power and Internet connectivity. The consolidation took just four weeks.
"Some of our simulations for new chips can take six days," says Chairman and Interim CEO Nav Sooch. "We can't allow for the possibility that we lose power on day five and lose everything." The result: 99.99 percent up-time on all the equipment in the data center.
The company also established an off-site data center that will allow it to get back to business in as little as 24 hours after a catastrophe. The new location is about 20 miles from company headquarters. "The key for us was to have the disaster site operated by someone other than the crew that manages our own data center," says Manathkar.
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