Software's Top 10 Rising Stars
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If you thought every piece of software worth looking at came from Microsoft, Google or Oracle, we're here to tell you you're wrong. There are plenty of small companies developing interesting software—they're just having a heck of a time making any money at it.
That's one of things Baseline discovered when it looked at the universe of public U.S. software companies with sales of less than $150 million. The resulting snapshot—a corollary to our June survey of the 40 fastest-growing big software companies—suggests that many small public software companies are unprofitable. Not surprisingly, many of them also have thinly traded stocks, the sort you'd be more likely to find in the Pink Sheets than on the New York Stock Exchange.
The small software companies that look healthiest—with sales approaching or exceeding $100 million—have carved out niches for themselves in areas like automating corporate travel or helping with corporate marketing. Our slide show describes these companies in more detail.