The Sweetest BlackBerrys
The New Reality for Customer Engagement
Date: 5/31/2018 @ 1 p.m. ET
For mobile e-mail, there's nothing like a BlackBerry. Research in Motion (RIM) perfected corporate e-mail a few years ago, and it went on to bring fast, easy e-mail phones to consumers starting with its
BlackBerrys let you tap into up to 10 e-mail accounts at a time, including both personal e-mail and corporate Outlook or Lotus Notes systems. If your company runs Outlook Web Access, your IT department doesn't need to know that you're tapping into their e-mail with a mobile device. Attachments come through stripped down, but readable. The same "get at the information fast" mentality applies to the RIM Web browser, which doesn't handle flashy multimedia pages but usually gets the job done. Another BlackBerry bonus: Generally, they work as modems for your laptop.
BlackBerry has also turned into a full-fledged application platform. You can pick up apps like
The one big gap is multimedia. Betraying BlackBerry's corporate roots, you can't find a camera or MP3 player on any BlackBerry. You can play MP3 ringtones on the latest models, and you can store and view photos you receive through e-mail.
As phones, BlackBerrys are generally pretty decent. The newest models come with speakerphones and work with Bluetooth headsets. Reception and battery life are generally good, though sound quality through earpieces could be better. The beautiful, high-res color screens are a wonder to behold.
How do BlackBerrys compare with other options? They're a heck of a lot easier to use than Windows Mobile phones, and generally cheaper, sturdier and more stable than Treos. Sidekicks can't hit corporate e-mail. But all of those other phones have multimedia and gaming goodness which BlackBerrys are weak on. BlackBerrys are still mostly one-note devicesbut that note sounds awfully good.
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