Verizon Wireless Opens Network in Win for Google
The New Reality for Customer Engagement
Verizon Wireless said on Tuesday it will open its network to any phone or software application by the end of 2008, becoming the first major U.S. mobile service to cave in to demands by Google Inc.
Google had pushed for U.S. wireless operators to open up access to their networks by successfully lobbying the U.S. government to make that a requirement for companies wanting to bid in an upcoming auction of wireless airwaves.
U.S. service providers like to keep tight controls over which devices, software and Web sites their customers use, as they often share the revenue generated. They cite concerns about service quality for unknown devices.
Verizon Wireless, once a vociferous opponent to open access, said in July it would follow the new auction rules -- but with the caveat that it could not guarantee how well software it had not vetted would work on its network.
In an about-face on Tuesday, the wireless venture of Verizon Communications Inc and Vodafone Group Plc said it will publish early next year the technical standards for developers to meet for access to its network.
Any device meeting its standards would work on its network and "any application the customer chooses will be allowed on these devices," said Verizon Wireless, the No. 2 U.S. mobile service.
"We as Verizon Wireless place our bets on what applications and devices will be a hit," Verizon Wireless Chief Executive Lowell McAdam said on a conference call on Tuesday.
"At the same time, customers' needs are increasing and diverging. Soon Verizon Wireless will not be able to meet every customer's needs with our specific portfolio of devices and applications," he said.
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