C-Meter: August 2002
The New Reality for Customer Engagement
Like the stock market, the Confidence Meter numbers tumbled this month, reaching lows not seen since last December. Our respondents' confidence in the chance for a recovery in the overall economy in the next three months fell eight tenths of a point, from 6.2 to 5.4 on a scale of 1 to 10, while the scores for their industry categories and their own companies fell to 5.4 and 6.1, respectively. Hit hardest were the energy/utilities and media/advertising sectors: Respondents in those sectors were the least confident about the prospects for a recovery in their own industries. The most confident: food and beverage, and pharmaceuticals.
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