C-Meter: December 2001
The New Reality for Customer Engagement
The December confidence meter showed little change over last month's results, with CIOs giving the chances that the overall economy would recover in the next 90 days a 4.9 on a scale of one to 10, one tenth of a percentage point lower than the prior month. Meanwhile, they pegged the chances for recovery in their own industries at 5.6 and scored their own companies a 6.6, both up by the same two tenths. The energy/ utilities sector turned in the most bullish industry score, at 8.3, while retail and wholesale distribution came in at a respectable 6.1, presumably a result of the coming holiday season.
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