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Loyalty

By Allan Alter | Posted 11-15-2007 Print

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Loyalty
The ultimate test of a vendor is whether its customers wish to continue to do business with them, even if they were not locked in any way. Unlike the other rating questions, respondents answered simply "yes" or "no."

Overall Rank 2007	Overall Rank 2006	Vendor	Overall rating*	If had choice, would continue to do business (yes)	Rank
1	3	Red Hat	80%	97%	1
2	N/A	Google	79%	95%	2
2	6	Hewlett Packard	79%	92%	8
2	10	VeriSign	79%	94%	4
5	14	Check Point Software	77%	94%	4
5	5	Research in Motion	77%	94%	4
7	3	Cisco Systems	76%	95%	2
7	7	Citrix Systems	76%	93%	6
7	7	Dell	76%	89%	12
7	10	McAfee	76%	91%	10
11	2	Trend Micro	75%	92%	8
12	N/A	Adobe	73%	91%	10
13	13	EMC	71%	89%	12
14	9	Apple	70%	86%	18
15	14	Symantec	69%	87%	16
16	10	Motorola	68%	87%	16
17	17	IBM	66%	88%	15
18	21	Sun Microsystems	65%	85%	19
19	26	SAP	64%	89%	12
20	26	T-Mobile	63%	73%	33
21	26	BellSouth	62%	83%	23
21	24	Microsoft	62%	84%	21
21	18	Verizon Wireless	62%	84%	21
24	30	Business Objects	61%	83%	23
25	33	SunGard	61%	79%	27
26	23	Novell	60%	70	36
27	25	Avaya	59%	85%	19
27	16	Palm	59%	81%	25
29	18	Nortel Networks	58%	75%	31
29	30	Oracle (including Hyperion)	58%	79%	27
31	N/A	Deloitte	56%	79%	27
31	26	Sprint Nextel	56%	71%	35
33	38	Qwest Communications	54%	73%	33
33	36	Verizon Communications	54%	79%	27
35	36	CA	52%	68%	37
36	35	Cognos	51%	80%	26
37	30	AT&T (including Cingular)**	49%	74%	32
38	40	Accenture	47%	62%	38